Extraordinary figures shaping culture empower the gaming community to push the boundaries.
Description:
From pitch to delivery, we made a brand campaign for the Taiwanese gaming giant’s ROG division. The campaign featured teaser assets, BTS content with the stars, a stills campaign and a +2 minute hero film. Featuring Tottenham Striker Son-Heung Min, DJ Alan Walker, Skateboarder Nyjah Houston, MBA player Karl Anthony Towns and Sex Education’s Asa Butterfield. Our concept centered around empowering people to embrace their fears; an asociation with the power of ROG technology.
Credits:
Creative Strategy, Production & VFX: The Mill
Creative: Georgia Paes, Bella Andrewartha
Creative Lead: Bradley Fletcher
Creative Director: Tom Dibb
Director: Alex & Liane
Executive Producer: Nicole Duncan
BTS & Social: Rauri Cantelo