Creating a visually rich world to celebrate a transformative gaming identity.
ASUS Zephyrus represents cutting-edge technology and prioritises immersive visuals and high end graphics. From designers, to musicans and gamers, Zephyrus is made for the creative polymath.
All of this allowed us to look away from classic gaming tropes and gaming ads. Instead, we delved deep into areas of music videos, fashion launches and the weird and wonderful world of CG design. All creatively rich territories and all, combined with The Mill's own creative flair, create a different kind of ad. A bold, vivid and mixed media story about MAKING STUFF and the feeling that it gives you.
Creative Strategy
Concept
Art Direction
Director
Creative: Georgia Paes
Lead : Bradley Fletcher
Directors: Georgia Paes & Bradley Fletcher
DOP: Jack Reynolds
Producer: Teddie Hanifan
Selects. Full Film Coming Soon.