Embracing light and soul for Cartier’s first Diwali campaign.
Diwali 2023. Cartier’s first ever campaign to celebrate the festival. Working alongisde our Design team, I pitched and developed creative strategy to bring to life the Rangoli - one of the most iconic symbols recognised within the South Asian diaspora. Honouring the colour, energy and soul of Diwali was at the heart of the campaign. The campaign includes our hero film, five product films, stills and OOH. This was a special one.
Read my thoughts in full article.
Creative Strategy
Art Direction
Creative Strategy, Production & Design: The Mill
Creative: Georgia Paes
Art Director/ Senior Designer: Samuel Singleton
Designers: Sifagul Keser, Andrei Poleshko
Senior Producer: Charlotte Whittall