Launching the world’s first realtime interactive character of a footballing great. Erling Haaland.
EA sports came to us to make something unforgettable and culturally brave for their FC24 launch event. We went to work crafting the first real time-interactive character of the biggest football star on the planet - and then unleashing him on hundreds of unsuspecting football fans. Digi Haaland spent the night meditating and making moves with guests including Stormzy, Ronaldinho, Luis Figo and the man of the hour himself.
Concept
Creative Strategy
Creative: Georgia Paes
Creative Director: Tom Dibb
Technical Lead: Martin Thelwell
Senior Producer: Samira Abdelmalik