See the world differently with an activation empowering visually impaired gamers.
Description:
We partnered with RNIB and The & Partnership to create a social activation challenging the conventions of how we document the lived experiences of people with visual impairments. Addressing the spectrum of sight loss, five different filters were live streamed on gaming platform Twitch with some of the world’s biggest gamers. A thoughtful, creative execution with reason to exist.
Impact: We sent these filters to game designers and uni
courses all over the world. And recruited a testing panel of
gamers with sight loss to beta test designs for future titles.
Awards:
Silver Arrow, BIMA Inclusive Design, BIMA Creative
Role:Creative Strategy
Credits
Creative Strategy, Production & VFX: The Mill
Creative: Georgia Paes
Creative Director: Kevin Young
Technical Lead: Mark Dooney
Senior Producer: Sinead Catney