Embracing the beauty of bare skin.
Description:
Giving identity and iconic brand colour to one of K-Beauty’s biggest brands. We were tasked with launching Sulwhasoo’s First Care Activating Serum. Honouring a legacy of science which has informed their products for over 50 years, we set out to create a campaign (film & stills) which celebrates embracing your glow - both inside and out.
Balancing colourful design visuals with playful cuts allowed us to create a fresh, contemporary skincare story.
Role:
Concept
Creative Strategy
Credits:
Creative Strategy, Production & VFX: The Mill
Creative: Georgia Paes
Creative Lead: Bradley Fletcher
Creative Director: Tom Dibb
Director: Clarissa Gallo
Executive Producer: Dougal Meese